When I was a little kid and asked a complicated question, my mom would always answer me with a story. She would create fictional characters and creatures that explain all sorts of complexities that surround us. And, of course, these stories not only gave an answer to my question, but also molded the roots of who I am today.
By nature, we are storytelling creatures. We all are emotional beings that connect our inner world with our surroundings through the power of narrative. Stories drive our world in ways that we cannot even imagine.
Use this powerful tool to strengthen your brand
Stories help build a strong and consistent brand identity, differentiate your brand from competitors and build an unbreakable bond with your audience. Storytelling is a powerful tool that can be used to connect with current and potential customers on an emotional level.
When you tell a story about your brand, you are giving your customers a glimpse into your company’s values, mission, and purpose. You are also creating an authentic connection with your customers. A connection that can lead to increased brand loyalty and sales.
There are many ways to use storytelling. You can use stories in your advertising, social media posts, website, and even in each of your customer service interactions. But the magic really starts happening when you use storytelling consistently across all your marketing channels, when you create a strong and consistent brand identity.
Here are a few examples of how storytelling has been used to elevate brand identity:
The “Just Do It” campaign tells the story of athletes who overcome challenges and achieve their goals. This inspiring and motivating campaign has helped Nike to become one of the most popular brands in the world.
The “Share a Coke” campaign features personalized Coke bottles with people’s names on them. This heartwarming campaign has helped Coca-Cola to create a personal level connection with its customers.
The “Think Different” campaign tells the story of people who think differently and who change the world. This inspiring campaign has helped Apple to become one of the most iconic brands in the world.
And how can you start?
Based on our 13 years’ experience as a video marketing agency, we have four important tips to offer to anyone who is starting to incorporate Storytelling to his marketing strategy:
- Use compelling visuals: Images and videos can help to bring your stories to life and make them more engaging.
- Keep your concise: People have short attention spans, so it’s important to keep your stories brief.
- Make your stories relevant to your target audience: Tailor your stories to the interests and needs of your target audience.
- Be authentic: People can spot a fake from a mile away. Be genuine in your storytelling and let your brand’s personality shine.
And yes, storytelling is our secret sauce! So if you want to learn more about it, let’s talk.
StoryInc crafts cinematic brand films, marketing videos for forward thinking brands who value authenticity, connection, and transformational relationships. Los Angeles, New York, San Francisco.