When I was a little kid and asked a complicated question, my mom would always answer me with a story. She would create fictional characters and creatures that explain all sorts of complexities that surround us. And, of course, these stories not only gave an answer to my question, but also molded the roots of …
It can be so tempting it is to jump right into the creation of a new project. But after 13 years of collaborating with brands, large and small, as a video marketing agency, we’ve learned how vital is to carve out the time to create a content strategy guide with your video marketing efforts. How …
How clear are you on the DNA of your brand? The vision, mission, values, positioning, essence, and personality. The vision is what you are dedicated to doing for the world, the change you seek to make and who it’s for. The mission is how you will make that change. Values are what you stand for, …
Fear. That’s a complex emotion. For some a motivating, driving factor to rise earlier than everyone else and outwork everyone. Some, many run their company based on fear. Boy you can feel that a mile away. Using fear to pull your vision, runs everyone around you ragged. Fear and creativity can’t co-exist. It’s very hard …