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How to give creative feedback

Before I started working in video marketing, I spent a few years leading the production team of an important post production house. It was a fascinating experience. I got the chance to work with important television channels and with some of the most relevant VOD platforms of the world. But...

Leverage Story to elevate your Brand Identity

When I was a little kid and asked a complicated question, my mom would always answer me with a story. She would create fictional characters and creatures that explain all sorts of complexities that surround us. And, of course, these stories not only gave an answer to my question, but...

Captivating Audiences: Cinematic Brand Films Steal Hearts

Intentional. Heartfelt. Meaningful.  These three words encapsulate everything we do. Most of us don’t want to be sold to, but boy do we love a good story. Something shared with heart and intention that brings meaning into your life. Simple, clean, and to the point. If you have something meaningful...

Your Video Marketing Superpower

Let’s embark on a heartfelt exploration of video marketing that transcends the ordinary. We invite you to unlock a powerful concept that has the potential to revolutionize your approach: Sonder. In this blog post, we’ll delve into the depths of human connection, vulnerability, and empathy, and explore how infusing Sonder...

Your Content Strategy Guide

It can be so tempting it is to jump right into the creation of a new project. But after 13 years of collaborating with brands, large and small, as a video marketing agency, we’ve learned how vital is to carve out the time to create a content strategy guide with...

Have you defined your brand essence?

How clear are you on the DNA of your brand?   The vision, mission, values, positioning, essence, and personality. The vision is what you are dedicated to doing for the world, the change you seek to make and who it’s for. The mission is how you will make that change.  Values...

Is fear running the show?

Fear. That’s a complex emotion. For some a motivating, driving factor to rise earlier than everyone else and outwork everyone. Some, many run their company based on fear. Boy you can feel that a mile away.  Using fear to pull your vision, runs everyone around you ragged.  Fear and creativity...

Embrace Progress over Perfection: Unleash Your Innovative Edge

For the 13 years we’ve been in business as a video marketing agency in Los Angeles, top of the to do list was to create a blog. There was always a reason why it didn’t happen, there was always a video production to plan, a content strategy to craft, or...

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