What is branding, anyway?
Branding is storytelling. An emotional connection. A gut feeling. We think we don’t know what it is, because it is almost everything. It is how you are known in the world. How the world feels about your company, how the world identifies you from the rest, it is what you stand for. Essentially, your why, personified.
We don’t want to be sold, but be active participants. And brands bring order to the chaos. Brands leave clues.
You may have considered your brand when creating your website or business cards, but how about how you answer the phone, what you wear, who you hire, what you tweet, the copy of your newsletter, filtering opportunities or your online video?
You have one chance to make a first impression.