"You only get one chance to make a first impression and one of the best ways to control that first impression is to make it on camera so you can put your best foot forward. I've built my business on being strategic - and this has been one of the most strategic moves I've made because my customers get to see me in a new light. They like that - it builds trust. You can't buy trust or make it out of thin air - it has to grow organically, so why not start the minute they find you online? I tell other business owners to get a MyStory every chance I get because it gives people something a business card can never achieve. You forget a little piece of paper, but you never forget someone's story."