SMARTY LOVE aka My Amy Swift Crosby Love Story
I hate networking events. Loathe them. I don’t do small talk. However, put a camera in my hand I will ask you your most intimate secrets with such curiosity and care. And surprisingly, you will reveal things you’ve never shared with anyone. Not to be used against you, quite the contrary, to be used for you.
In this over-saturated social media frenzy, aren’t most of us are dying for real connection? We crave it. I can’t connect doing “small talk”. I want to know what gets you out of bed, what turns you on, what makes you sad. Getting right to the core of who someone is is not only the most exciting part our work, it is what allows others to connect and really see YOU.
As much as I despise networking events, you may be surprised to know, my entire business has been built on networking. I stumbled upon the Foundation Course with Amy Swift Crosby founder of SMARTY with a mere idea for a business, and I knew I had to know more. Amy is one of those women (if others even exist) who can go from talking PR one moment to merchandising the next to marketing a new baby food co. as easy as some channel surf. This skill combined with all the strong female personalities connected to the array of businesses is only a glimpse into the genius of this woman. She doesn’t skip a beat in coming up with mouth watering taglines moments after hearing an elevator pitch, the way most of us offer a requisite God Bless You.
Don’t we all need a place where we can connect, be real, let go of our surface self and let our dreams fly?