"My job and my business are about community, so what was important for me to achieve was a sense of people knowing who is behind the community. I think people want to get a sense of who is at the top of any food chain in business, and what Tasha was able to do was give my Members and future Members a look at who I am and why I created this forum. Knowing me as a person, not just a figure head or person on stage, gives them a relationship to me that I wouldn't have otherwise. This builds trust - and trust builds loyal customers and sustainable businesses. When you think about the cost of a MyStory and the cost of NOT doing one, it makes you pause. The cost of my customers not knowing who I am is not one I'm willing to pay. It's the backbone of my brand."